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Rainbow Connected Study 4
Aggregator TopX Campaign
TopX Van
We increased this clients lead to quote conversion rate from 5% to 25%
| Gross Leads | Net Leads | Leads to Quote | Quote to Sales | Sales Commission | RC Cost | |
|---|---|---|---|---|---|---|
| Client | 3584 | 2509 | 5% 125 | 1in5 25 | £200 £5,018 | N/A |
| Client + RC | 3584 | 2509 | 25% 627 | 1in5 125 | £200 £25,088 | £6,272 |
Our client converts 1 in 5 quotes to sales.
Client Income £5,018.
| Total Income | Uplift | Year 2 Retention | Total | Net Uplift | |
|---|---|---|---|---|---|
| Client | £5,018 | N/A | 85% £4,265 | £9,283 | |
| Client + RC | £18,816 | £13,798 | 85% £15,994 | £34,810 | £25,527 275% |
As a result of Rainbow increasing their quote volume, our client is seeing 5x more sales from the data.
Rainbow Income £25,088