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Rainbow Connected Study 2
Lead Efficiency Campaign
SEO / PPC Classic Car
We increased this clients lead to quote conversion rate from 20% to 74%
| Gross Leads | Net Leads | Leads to Quote | Quote to Sales | Sales Commission | RC Cost | |
|---|---|---|---|---|---|---|
| Client | 1737 | 1216 | 20% 243 | 1in5 49 | £150 £7,295 | N/A |
| Client + RC | 1737 | 1216 | 74% 900 | 1in5 180 | £240 £26,993 | £8,998 |
Our client converts 1 in 5 quotes to sales.
Client Income £7,295.
| Total Income | Uplift | Year 2 Retention | Total | Net Uplift | |
|---|---|---|---|---|---|
| Client | £7,295 | N/A | 85% £6,201 | £13,496 | |
| Client + RC | £17,995 | £10,700 | 85% £15,296 | £33,291 | £19,795 147% |
As a result of Rainbow increasing their quote volume, our client is seeing 3.6x more sales from the data.
Rainbow Income £26,993