Email Marketing vs Social Media Marketing – What’s More Important?
There are a lot of different elements that make up digital marketing and using a variety of them is the key to creating good strategy. However, not all businesses have the time and resources to tackle the full range of digital marketing techniques.
Often, it’s a case of choosing between email marketing and social media marketing. It’s a good thing that we’ve tackled both and seen what works and doesn’t work with both mediums. Here are a few notes that we’ve made along the way.
Should You Focus on Email Marketing or Social Media Marketing?
Social Media Marketing is Affordable
If you know anything about social media, you will know that using each platform is free. Though it will take a business’ time, it won’t take any of their digital marketing budget. This is a huge benefit and something that you will struggle to find with email marketing, especially for businesses that are lacking in funds or just starting out. It’s possible to successfully tackle social media marketing without spending a penny.
Email Marketing Converts Extremely Well
Digital marketing is all about converting customers and email marketing tends to do this better than social media. This means that email marketing is often a better choice if you are hoping to acquire customers quickly. People are much more likely to become a lead or customer through email marketing. We find a higher retention rate through email marketing as they’re customers that we’ve had in the past. Reconnecting with your historic customers is so important for any business.
A Lot of People Use Social Media
There’s no denying that a lot of people use social media, with people of all ages and backgrounds signing up for platforms around the world. This means that social media marketing is a good way to reach a wide and varied audience with relative ease. You won’t find yourself confined within a certain demographic or location, as social media can be accessed by anyone and from anywhere. Reaching the same amount of people is not as easy with email marketing.
Email Marketing Helps With Building Relationships
When it comes to doing business, people like to use businesses they know and have used before. This is because they know they can trust them and their services. Email marketing is hugely personal and it can be personalised a lot more than social media marketing, meaning that a strong relationship can be built between a business and its customers.
