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It’s safe to say that comparison sites are one of the fastest ways for people to compare quotes when they are looking to save money on their insurance.
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It’s estimated that around 1 in 3 people now take out their insurance via a Comparison site.
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But what happens when the customer is not always willing to take up the ‘quote and buy’ online straight away?
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At Rainbow Connected we know that this can be costly for the brokers who appear in the top quotes, as they still have to pay a premium, even if no sale has been made.
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