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The most important thing to look at when purchasing leads is not necessarily the cost… |
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If you purchase leads and are only contacting 1 in 3 of them, then the ‘cost per quote’ is going to be 3 times as high as the initial price.
That’s why a lot of brokers are seeing the benefits of buying in leads via Hot key transfers.
• You get a customer transferred through to you, that meets your criteria
• They are ready and expecting to go through their details for a quote
• Saves Time (and money) in the man hours, spent attempting to contact leads
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