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Rainbow Connected Study 3
Lead Efficiency Campaign
SEO / PPC Motor Trade
We increased this clients lead to quote conversion rate from 18% to 55%
| Gross Leads | Net Leads | Leads to Quote | Quote to Sales | Sales Commission | RC Cost | |
|---|---|---|---|---|---|---|
| Client | 1659 | 995 | 18% 179 | 1in5 36 | £350 £12,542 | N/A |
| Client + RC | 1659 | 995 | 55% 547 | 1in5 109 | £350 £38,323 | £5,475 |
Our client converts 1 in 5 quotes to sales.
Client Income £12,542.
| Total Income | Uplift | Year 2 Retention | Total | Net Uplift | |
|---|---|---|---|---|---|
| Client | £12,542 | N/A | 85% £10,661 | £23,203 | |
| Client + RC | £32,848 | £20,306 | 85% £27,921 | £60,769 | £37,566 162% |
As a result of Rainbow increasing their quote volume, our client is seeing 3x more sales from the data.
Rainbow Income £38,323