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Rainbow Connected Study 1
Aggregator TopX Campaign
TopX Taxi
We increased this clients lead to quote conversion rate from 16% to 64%
| Gross Leads | Net Leads | Leads to Quote | Quote to Sales | Sales Commission | RC Cost | |
|---|---|---|---|---|---|---|
| Client | 1328 | 930 | 16% 149 | 1in5 30 | £240 £7,139 | N/A |
| Client + RC | 1328 | 930 | 57% 530 | 1in5 106 | £240 £25,434 | £5,299 |
Our client converts 1 in 5 quotes to sales.
Client Income £7,139.
| Total Income | Uplift | Year 2 Retention | Total | Net Uplift | |
|---|---|---|---|---|---|
| Client | £7,139 | N/A | 85% £6,068 | £13,208 | |
| Client + RC | £20,135 | £12,996 | 85% £17,115 | £37,250 | £24,042 182% |
As a result of Rainbow increasing their quote volume, our client is seeing 3.5x more sales from the data.
Rainbow Income £25,434